PR [ˌpi: ˈa: US -ˈa:r] n [U]
1.) public relations the work of explaining to the public what an organization does, so that they will understand it and approve of it
PR agency/firm/consultant
a large PR firm
The band have been getting a lot of good PR recently.
Many say it was no more than a PR exercise (=something done to make people think something is good) .
2.) BrE the abbreviation of proportional representation

Dictionary of contemporary English. 2013.

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